Available for Projects

Designing What People
Actually Need.

I'm Yalcin, a UX & AI Consultant based in London. I turn complex products into intuitive experiences and integrate AI that feels invisible, not intrusive.

Yalcin Oz

From economics to espresso
to experience design

Originally from Türkiye, my path to design has been anything but linear. After graduating in Economics in 2018, I moved to London for an Erasmus+ internship as a Financial Business Analyst, consulting for startups and falling in love with building things from zero.

Before becoming a UX consultant, I ran a ☕ coffee shop in London ▶ (2019–2020). I hired staff, managed queues, watched people fumble with card machines, and learned what "user friction" really means — measured not in drop-off rates, but in lost customers. That experience gave me something design school can't teach: observing people not just through interviews, but in real life.

Since 2020, I've worked independently across fintech, retail, and digital products. My projects range from 0→1 product design to integrating AI features into existing platforms. I specialise in the gap between design and implementation — the place where things usually break.

I don't just design AI products — I build them. CookFromHere is my own product: an AI-powered recipe app I took from idea to production solo. I wrote the UX, built the React frontend, integrated Google Gemini's vision API, architected 13 Supabase edge functions, set up Stripe subscriptions, built transactional emails with Resend, and shipped it in 9 languages. When I design AI features for clients, I know exactly what's possible — because I've done it myself.

Case Studies & Projects

Designing intelligent experiences where UX meets AI. From enterprise retail systems to consumer apps that think ahead.

Sainsbury's AI Checkout
UX Design · AI · Computer Vision

Sainsbury's: AI-Powered Autonomous Checkout

Redesigned the self-checkout experience using computer vision to identify entire baskets instantly, and AI age estimation to remove staff dependency for restricted items. The result: invisible UX that hides technical complexity.

⚠ Pain Point: Slow scanning, staff-dependent age checks, constant errors
✦ Goal: Invisible checkout. No scanning, no staff, just place & go
View Full Case Study
Miles & Miles
UX Design · Luxury · Booking System

Miles & Miles: Luxury Car Rental Experience

Designed a premium booking platform for luxury car rentals with VIP doorstep delivery. Strategic simplicity meets high-end interface design, reflecting the prestige of the fleet and catering to the elite segment.

⚠ Pain Point: First app for a luxury rental company. No digital presence, bookings only via phone
✦ Goal: Fast booking, doorstep delivery, optional private chauffeur, premium experience
View Case Study
CookFromHere App
Founder · UX Design · Web & Mobile Platform

CookFromHere: Transform Ingredients into Meals

My own product. A platform that turns whatever ingredients you have at home into delicious meal ideas. Designed with a focus on reducing food waste and making cooking accessible. Users simply input what's in their kitchen and get instant, tailored recipe suggestions.

Ingredient-Based Search Reduce Food Waste Web & Mobile
View Case Study

My Approach

Understand people first. Build what they actually need.

01

Research

Interviews, data, and context before pixels. I identify real user needs, not assumptions.

User interviews · JTBD · Competitive analysis
02

Define

Turn research into clear problem statements. The right framing eliminates wasted design cycles.

Affinity mapping · HMW · Problem framing
03

Prototype & Test

Low-fi first, then iterate. I validate with real users before investing in high-fidelity.

Figma · FigJam · Usability testing · Maze
04

Ship

Pixel-perfect handoff or production code. I bridge the gap between design and engineering.

React · TypeScript · Tailwind · Supabase
Y

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