I design digital products that make sense to the people using them. Based in London, working with startups and product teams on UX and AI integration.
I studied economics, moved to London for an Erasmus+ internship, then ran a ☕ coffee shop before finding my way into design. That journey gave me a different perspective on how people actually behave. Not just how they click, but how they wait, get confused, and give up.
Since 2020 I've been working independently across fintech, retail, and digital products. I also build what I design. CookFromHere is an AI-powered recipe app I took from idea to production on my own. When I work on AI features for clients, I understand the technical side because I've shipped it myself.
Understand people first. Build what they actually need.
Interviews, data, and context before pixels. I identify real user needs, not assumptions.
Turn research into clear problem statements. The right framing eliminates wasted design cycles.
Low-fi first, then iterate. I validate with real users before investing in high-fidelity.
Pixel-perfect handoff or production code. I bridge the gap between design and engineering.
Whether you're just exploring possibilities or ready to launch, I'm here to help you build products people love.